About us
"Our goal is to create unique products that contribute to more flavor and enjoyment while grilling!"
grillart® was founded in 2016 out of a passion for grilling, with the idea of creating exquisite barbecue products, improving existing grill accessories, and turning these products into a special experience.
"There is no second chance for a first impression!"
What is the use of the best product idea if the quality is not convincing? That is precisely why, here at grillart®, the best possible quality is our standard—not just for the product itself, but in every other area as well. We have made it our mission to identify specific products that are barely known, improve them, and bring them closer to grilling enthusiasts.
Our Origins
The company headquarters of grillart® are located in Micheldorf in Upper Austria. The location is in the foothills of the Alps, which means we are surrounded by nature in the mountains.
Our products are largely manufactured and produced by companies and farmers who are also located in the Alpine foothills. Regionality and sustainability are particularly important to us, which is why we support local farmers and smaller businesses with the production of our products.
Our History
In 2016, we developed our first product: a grill brush. As passionate grilling fans, we already had a great deal of experience with a wide variety of grill accessories. This experience helped us understand the needs and requirements of barbecue enthusiasts and showed us that the quality of many standardized mass-produced items left much to be desired. Therefore, we looked for improvements, developed products according to our own standards, and expanded our range.
In 2017, after nearly a year of development, we were able to add cedar grilling planks to our range. It was particularly difficult to find excellent quality cedar wood in Canada. After many months, however, we found the right partner who was willing to meet our high quality standards, and we were able to start production.
In 2018, the online shop was rebuilt and we invested heavily in advertising. Also in this year, we were able to bring our next product to market: premium smoking chips. We are particularly proud because we carry out every single processing step ourselves. From felling the tree to packing the smoking chips into bags—we do everything ourselves! At the end of the year, we began selling salt blocks and grill spices.
2019 was the year of new products. This year, we were able to launch the grill mat, wood wraps, cold smoke generator, and the smoker box on the market! Due to the larger inventory volume, we had to go in search of additional storage space.
2020 was a year that will remain in everyone's memory: Corona. It was very turbulent for us, and we had to meet the increased demand. This allowed us to move into a larger company building with more space in the warehouse and office. In addition, more employees were hired, and we invested in our brand identity. This is also how this online shop was rebuilt.
2021 will be remembered by us as "the year of hard work." Due to the enormous rush, we had to rent more storage space, hire new employees in the warehouse, and optimize processes in the company in order to process the high number of orders. We also had a restructuring of our legal form. We converted from a sole proprietorship to BR Commerce GmbH.
We are growing, and that is our greatest joy! We still have a long way to go, and we want to become even bigger and gain more recognition. We are particularly grateful for our amazing customers! We look forward to every email when we receive photos or reports on how the experiences with the products are, and the joy of the customers that there is now more variety when grilling! 😊
Become part of the grillart® family too and secure your first grillart® products in our online shop now!
